The Chinese pen king who answered “Premier’s Question”

The Chinese pen king who answered “Premier’s Question”

In 2015, Premier Li Keqiang repeatedly asked, “When will China be able to make a pen as good as Germany’s?” Now, Ningbo Beifa Group Co., Ltd. has not only broken through the problem of ballpoint pen tip manufacturing but also made Chinese brands famous all over the world.

Beifa Group is a veritable “big brother” in China’s pen industry. At present, beifa manufactures 16.7% of the pen products exported in China, covering 1.5 billion users in more than 200 countries and regions in the world, and its brand rate reaches over 65%. Every year, the company will allocate 3%-5% of the turnover for research and development, participate in national research and development projects, and solve the core technical problems of pen making.

Adhering to the craftsman spirit of “Make every pen well by heart”, “Beifa Manufacturing” has become the golden name card of “China’s good pen”. The high-end gift pens for major international events such as G20 Summit, BRICS Summit, and APEC Meeting in Shanghai are inseparable from Beifa’s R & D and design, reflecting the “core” strength of Made-in-China.

At present, as the Internet and consumer upgrade wave to attack, Beifa’s products are also in constant iteration upgrade. At the same time, being a top 5 stationery manufacturer in China, Beifa is also breaking the ceiling of the traditional pen market, vigorously expanding the supply chain of cultural and creative industry, building the internet platform of cultural and creative industry, and establishing the middle platform of big data marketing, enabling thousands of small and medium-sized enterprises to form a virtuous cycle.