Ningbo City and the cultural industry

Ningbo City and the cultural industry

In the cultural industry, content is the most important thing. The new policy also focuses on supporting the creation and production of digital cultural content. The “Opinions” issued by Ningbo City proposed that high-quality digital cultural content (enterprise) discovery plan should be implemented, and new online original digital content products should be supported based on the comprehensive evaluation of their popularity, reputation, and reach rate every year. Support short video content creation and operation institutions to actively spread positive energy and expand the influence of the city through creative planning, short video production, content operation, and other related services. Excavate a batch of original contents with distinct Ningbo cultural characteristics, shape a batch of Ningbo cultural IPs and strengthen market transformation.

The digitalization of the cultural industry is a national strategy and a new track. Ningbo has accelerated the development of new cultural enterprises, cultural formats, and cultural consumption patterns, transformed and upgraded traditional formats, promoted the high-quality development of cultural industries and made positive contributions to the overall economic development of the city.