BEIFA Group: A Pen Dances a Chain

BEIFA Group: A Pen Dances a Chain

Since the beginning of this year, the average price of major raw materials in the stationery industry and freight rates has risen sharply, which results in the overall cost of BEIFA Group increasing by 3 to 4 times.

Facing severe challenges, BEIFA Group tried to minimize the impact of raw material costs and logistics costs by strengthening management and improving labor efficiency. In the first quarter of 2021,as a top 10 pen factory with pen manufacturing high tech, BEIFA Group achieved a 133% increase in exports,it enjoyed a big portion of China stationery export.

1. To establish our own brands

The n9 brand is an independent brand carefully created by BEIFA Group to enter the domestic mid- and high-end stationery market. Its streamlined design breaks through the traditional cylindrical shape of fountain pens. Its beauty and dynamic is favored by consumers.

BEIFA Group tries to give more cultural and original connotations to stationery products, developing artificial intelligence pens, food-grade ink markers, high-class cultural and original gift pens, healthy eye-caring lamps, ergonomic tables, and chairs, and many other categories. All of culture and originality will meet people’s pursuit of a better life.

2. To lead the development of upstream and downstream enterprises

BEIFA Group has carried out all-around cooperation with more than 3,000 upstream and downstream SMEs to realize resource sharing and group development.

BEIFA Group uses the flexible manufacturing and rapid customization technology accumulated in foreign trade production for many years to provide corporate partners with one-stop service from research and design, mold making to product testing. BEIFA Group can perfect a “seemingly impossible” idea into a standardized product and put it on the market in only 5 days. BEIFA Group greatly reduces the time and cost of product update for SMEs and enhances their competitiveness. Up to now, BEIFA Group has provided technical services for more than 600 small- and medium-sized enterprises with remarkable results.

With the establishment and expansion of the supply chain, BEIFA is also giving full play to the leading role of leading enterprises,while achieving development.

3. To build a digital marketing platform

After 10 years of exploration from pen making to cultural innovation, from manufacturing to intelligent manufacturing, from industrial chain to internet platform of cultural and originality industry, BEIFA began to build the marketing platform with digital supply chain in 2018. The platform connects online and offline markets, domestic and foreign markets.

The internet platform for the cultural and original industry created by BEIFA Group focuses on two wings of empowerment, namely digital and technology empowerment. Digital empowerment is to support digital online customization and realize standardized, process-based, and flexible production of personalized customization. Coupled with the application of the Internet, production will become more precise and refined. Technology empowerment is an important guarantee for constructing marketing scenes.